It’s Far Too Early To Predict

Unquestionably, the big publishing information of the week was the US Department of Justice’s lawsuit filing against Apple and five major publication publishers–Penguin, Macmillan, Hachette, HarperCollins, and Simon and Schuster–for alleged ebook price repairing. The agency model, in other words, completely changes the selling relationship between suppliers and publishers in regard to books. The DOJ does not have a problem with the agency model as a result. The entire issue can here be seen. Three of the five publishers named in the lawsuit–HarperCollins, Hachette, and Simon and Schuster–have agreed to settle. The negotiation can here be seen.

The settling publishers have issued statements; they deny liability and cite their wish to avoid a costly and protracted legal fight as their reason for agreeing to the negotiation. Penguin and Macmillan, by contrast, have vowed to battle on. When Macmillan changed to the agency model, we did so knowing we would make less overall on our e-book business. We made the obvious change to aid an open up and competitive market for the future, and it worked well. We still believe in that future and we still believe the agency model is the only way to get there.

It is also hard to stay a lawsuit when you understand you did no incorrect. The government’s charge is that Macmillan’s CEO colluded with other CEO’s in changing to the agency model. I am Macmillan’s CEO and I made the decision to go Macmillan to the agency model. After days of thought and worry, I made a decision on January 22nd, 2010 just a little after 4:00 AM, on a fitness bike in my basement. It remains the loneliest decision I have ever made, and I see no reason to go back on it now. Apple, which has also refused to stay, in addition has denied the charges.

Some experts believe that the DOJ has a weaker case against Apple than against the web publishers and is improbable to prevail. Will the negotiation advantage consumers, as the DOJ statements? It’s far too early to predict, but that’s not stopping people from trying. Amazon has announced programs to lower book prices already. It is critical to note, though, that the agency model itself has not been invalidated. Mike Shatzkin has proposed some options.

Over time, the biggest losers would be the authors here. The 3rd party authors will first feel the pain. Agency pricing creates a zone of pricing they can occupy without much competition from branded merchandise. 2.99 looks very well worth and attractive a try. Ending agency will have the “desired” aftereffect of bringing all book prices down.

As the best reserve prices are reduced, the power of the unknowns to use price as a finding tool will reduce as well. In the short run, it will be the unbiased writers who’ll pay the biggest price of most. For the time being, 15 states have filed suit against Apple and the five publishers, demanding restitution for overpriced books, and a class-action lawsuit is working its way through the courts. An anti-trust probe into company pricing by the European Union is also ongoing, though it would appear that Apple and four of the five publishers might be nearing funds.

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If you intend to be opening evenings, and will perhaps serve wines and beer, and having comfortable seating shall be important for creating a relaxing ambiance, then you should do it. But if you have limited seating space, and are not endeavoring to encourage people to relax and stay for long periods of time, stick with cafe tables and chair then.

The more folks you can eat, the greater your income potential! Features from the front door to the condiment club should be organized in a logical, sequential order. As your visitors enter the front door, their travel path should take them past your impulse-buy product’s screen, and the pastry case, before they arrive at the point of order (where your cashier, cash register, and menu-board will be located). Exposing customers to your impulse pastries and items, before they order, will greatly increase their sales.

Then, following the payment and order has been taken, they need to move forward down-line from the money register to pick-up their beverage away, and finally, the condiment club should be located beyond that true point. Make sure to separate your point of order from the true point of product pick-up by at least six feet, otherwise customers waiting for their beverage may begin to intrude into the space of those ordering.

Don’t make the mistakes that lots of inexperienced designers commonly make. These features are arranged by them in a haphazard way, so that customers have to change direction, and cut back through the line of awaiting customers to check out their next destination in the service series. Or, attempting to make their espresso machine a focal point to those entering the store, they place it before the cashier along the customer’s path of travel.