Battle FROM THE Blogging Platforms

Once upon a time, a blogger was defined as someone who published personal musings on an online journal. Today, blogging is a significant element of content marketing – a practice 88 percent of B2B marketers now leverage to raise brand awareness and promote products. The stature of web authoring keeps growing both individually and appropriately.

So I made a decision to have a look at the fight raging between WordPress, the market share hogging blogging solution come CMS, and Medium, the young blogging system come social network. Thanks to the dominance of WordPress within the last fifteen years, the blogging system market has been one of the very most stable in the CMS world. Rivals such as Blogger, Movable Type and Ghost all provided some level of disruption – but nothing could actually topple the behemoth that is WordPress.

However, as we transition into 2017, Medium’s growing presence is a thorn in the relative side of WordPress. Not since it can do everything WordPress can, but because it revolutionizes the real way people publish and consume blog content. Before I move on to the comparison, here’s an instant breakdown of both platforms. Launched in 2003 by Matt Mullenweg, WordPress can be an Automattic product with more 74 million users. It forces an impressive 27 percent of the internet.

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With those numbers at heart, it’s fair to state that WordPress models the standard for blogging systems everywhere. You subscribe on the site, select your theme and you’re ready to start blogging. The free plan gives you the basics you need to begin blogging, while the premium plans enable you to remove ads and monetize your site. Self-hosted WordPress: WordPress is a free of charge and open source platform, which means you can download it and sponsor it anywhere you like by using the services of any good hosting company. You’re hosted with your selected company Once, you’re totally free to utilize it in any real way you like – without restrictions.

Founded in 2012 by Twitter’s ex-CEO Evan Williams, Medium is a blogging platform with a public networking twist. They don’t disclose much in the form of statistics, but we can say for certain that Medium experienced 30 million regular guests in 2016, and that its users released over 7.year 5 million articles in that same. Each blog post is searchable, shareable, bookmarkable and acts as a gateway to your profile, which other users can follow.

Medium’s algorithm plays a large role in which content gets shown where and when, but the concept is simple: Medium blogs aren’t just standalone articles, they’re interpersonal media content, too. You can see that Medium and WordPress are two very different beasts already. Yet, the concept of blogging is broad enough to support this battle, with both ongoing celebrations fighting for similar marketplace. Sure, the actual fact WordPress enjoys such a large chunk of the market skews the odds in its favor, but Medium is carving out a name for itself nonetheless.

The platform’s improvement over the past year specifically has been noteworthy, as new features have been revealed that improve the mobile experience significantly. Now, with no further adieu, let’s get right down to comparing WordPress and Medium in the ways that matter most to the average blogger. At most fundamental level, Medium and WordPress are built for blogging. WordPress has a world-renowned blogging experience.

The editor can be toggled between WYSIWYG and markup, allowing more advanced users to make HTML changes on the fly. Self-hosted WordPress, of course, affords you the same included, with a whole lot more versatility. Countless plugins can be found that can increase the native formatting options and change the user interface, for example.

WordPress’ editor is by no means the prettiest, but I’d say that the brilliant mixture of usability and power is unrivalled. However, if there’s any platform worth mentioning besides WordPress in this situation, it’s Medium. Instead of trying to match WordPress in conditions of functionality, they have poured serious thought into producing an approachable and wonderful writing experience truly. To keep you centered on your content, the interface is minimal — even though you’re formatting.