Old Navy can be an American-owned clothing company that is clearly a branch of Gap, Inc. Old Navy launched it’s first store in 1994 with a starting in California, where it’s corporate and business headquarters is located. The primary focus on community for Old Navy contains price-conscious shoppers that are still fashion focused. The clothing is commonly more affordable than its rival counterparts. Old Navy’s stores contain specialized sections for babies, boys, girls, men, and women.

In addition to clothing, Old Navy alsosells a variety of accessories such as shoes, handbags, toys, hats, and shades, along with a relative line of clothing and toys for canines. After a failed try to re-brand the company in 2005, Old Navy re-launched a new campaign and focused their efforts on bright, bold, and recognizable advertisements for their brand. Their goal was to make their brand easily recognizable compared to their competitors. Another way their new re-branding as working for them is including social media into their marketing efforts.

Perhaps one of the newest techniques Old Navy is focusing their marketing strategies is using Pinterest. Old Navy has started using Pinterest boards to advertise their stores. OldNavy has label on Twitter for a chance to win gift credit cards. Perhaps one of the most crucial ways that Old Navy is utilizing social mass media is through their Facebook lover page.

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Their fan page on Facebook focuses on keeping customers involved on what is happening to get as well as online. In addition they let fans see all the marketing promotions that ‘re going on and give out discount codes. A more comprehensive explanation of their use of the Facebook enthusiast web page is below.

This is a web link to my screencast that further shows how Old Navy is utilizing their Facebook web page. I’ve also published another screencast showing how to create a Facebook fan web page. I think that Old Navy will continue steadily to grow as an organization and we’ll see many more uses of cultural media added to their marketing initiatives. I think that they can also keep integrating social-press methods into their TV and printing promotions.

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